▲Harley is about to mass-produce the electric motorcycle Live Wire
Harley's chief operating officer, Michelle Kumbier, said: "We will introduce a series of new electric products to cater to the electric vehicle market. These products are different in size, power and price, and they will be easy to ride, not for new customers. So difficult to control."
“We are very excited about electric,” Kumbier added. “This is just the beginning.” This also indicates that the future electric vehicle business will become one of Harley’s centers of gravity.
Earlier, it was reported that Halley registered a trademark called "HD REVELATION" in the United States. The scope of the trademark includes electric vehicles, batteries for electric vehicles, electric vehicle chargers, vehicle powertrains, and electric drives for vehicles. Wait, this also shows how much Harley attaches importance to the electric motorcycle market.
Live Wire debuted four years ago
▲ Live Wire in "Fulian 2" Stills
In June 2014, Harley launched the first electric motorcycle “Project Live Wire”, referred to as Live Wire. Although it was only a concept model at the time, its cool and futuristic shape won the favor of many fans, and further It is known to everyone that the car as a "black widow" appeared in the Fulian 2 movie.
It is understood that the Harley Electric Live Wire motor has a maximum output of 74 hp, a maximum torque of 5.2 kg-m, a maximum speed of 92 mph (about 147 km / h), and a nominal acceleration of 0 to 96 km / h. 4 sec.
▲ Live Wire test drive test in 2015
Then in March 2015, in the test drive test held in Malaysia, the Live Wire body uses a lithium-ion battery as the power source, assuming a full charge of 3.5 hours, a distance of 100 kilometers or more.
▲Live Wire full color screen
From the picture point of view, Harley Live Wire is equipped with the current popular full-color LCD screen, which can display the remaining battery capacity and travel time in different riding modes.
According to local conditions, small and medium displacement models will be launched in the Asian market.
In addition, Harley's 2022 strategic plan includes the expansion of the light motorcycle product line, the introduction of smaller urban retail stores, international market expansion plans, and a new digital strategy.
This also shows that Harley's ambition to expand overseas markets, while the product line will be further expanded, the future consumer choice will be more.
In addition, Harley recently announced the development of small-displacement models (250 cc to 500 cc) for the Asian market, and has developed cooperation plans with Asian manufacturers.
Harley's gradual expansion of the proportion of overseas markets is also a helpless choice for the US trade tariff improvement policy. According to John Olin, chief financial officer of Harley-Davidson, the additional costs of global trade conflicts will reach $100 million a year in 2019.
“Although Harley-Davidson tends to manufacture all motorcycles in the US, it does not offset the cost of tariffs. The company has had to invest overseas in the past 20 years,” Levartic said. “We do this only because these are important growth markets for the company. Without these investments, we cannot reach consumers in these markets at any reasonable price.”
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